Luxury is born from experience

Dear Anna,
I often think of you and the marvelous, yet sometimes difficult days we spent touring together with The Frank Sinatra organization. Your professionalism was always evident and your ability to adjust to Mr. Sinatra's travel changes and accommodations were incredible. It was something Frank personally admired, as did we all.

Whether it be Europe, the Far East or the USA, you somehow managed to address all our needs, including those of our staff, orchestra, and crew. Always ready with keys in hand to our hotel rooms, as well as our travel tickets to our next venue. It was a marvel of efficiency, and as always discreet. The selection of hotels, the preparation of rooms… not an easy task, yet you somehow managed it all. As then, I thank you for all you did to make our many years of tour travel a success.

I wish you the very best, Anna, and continued success in a field that you have mastered so well. We were indeed fortunate having you.

Affectionately,
Barbara A. Sinatra

Anna Cruz has been my touring company's travel agent since the '80s. She also represents my extended family's travel needs. She was representing Frank Sinatra, Liza Minnelli, and other notable entertainers when we first encountered her. I, as the production manager for Frank, Liza, etc., learned early why they chose her: she is exceptional, as is her assistant. Her travel arrangements were always the perfect choice! She addressed our needs in hotel accommodations, tour buses, limos and beyond. When our touring travel was extended to the cities of many countries, she went along to make certain all went well. She advanced our travel to confirm the quality of hotels and their rooms. She would have us preregistered, and we would be handed our room keys on arrival. That kind of detail was typical of her service. Always available 24/7, she made our trips painless. Sinatra demanded the best of his people and Anna satisfied that need. He loved her! There are many business travel agents; the exceptional ones are rare. Anna Cruz is one of those rare ones. We were and are fortunate in having her dedication and talent…

Hank Cattaneo
President, Altel Audio & Visual Systems, Inc.
Production Manager & Producer, Frank Sinatra, Liza Minnelli, Tony Bennett

Forget about the fact that Anna Cruz has worked with the rich and famous for many years. Forget that she knows more than anyone about travel, hotels, airlines and how to get you where you need to go… All you need to know is that no one on the planet does a better job or works harder for her clients. From standing in lines at passport offices to taking calls at three in the morning, Anna is the absolute best in the business. I've been on the road since 1971 and I won't go anywhere unless Anna has booked the trip

Michael Berkowitz
Musical Conductor/Orchestra Leader
www.berkmusic.com

We've been using Anna Cruz for more than a decade and continue to be beyond thrilled with her services. She is fantastically organized, thorough and attentive. Moreover, she has great contacts and plans spectacular travel experiences. Thanks to the amazing level of care that we receive from Anna, she's always our first call.

Anonymous
Fortune 500 CEO

The result of a recent telephone conversation reminded me of the extraordinary friendship and business relationship that exists between Anna Cruz and me. For over 20 years she was not only a loyal friend of the family but also a trusted and respected travel agent for DearLab Productions. Anna tirelessly and meticulously represented the travel requirements for tour groups under contract to us. Travel parties often were in the range of 60 to 75 musicians, staff and management. The arrangements were always precise and often tailored to the needs of the individual traveler. 'It's not my job' is absent from her lexicon. The dedication to 'full-service, trouble-free' travel truly defines the business ethic of Anna Cruz.

With much love,
Jean Labriola
President DearLab Productions

Although I had known Anna Cruz for number of years, it wasn’t until October of 2009 that I had an opportunity to gain insight into her true business acumen. As Vice President of Operations for Kerzner International I had occasion in October of 2009 to engage Anna’s services. She was specifically charged with providing air and ground transportation for a number of celebrity entertainers appearing for a grand opening event.

She took charge of the project with considerable aplomb. She displayed an uncanny ability to understand the needs and requirements of each guest. The travel details were impeccably conceived. She then took charge of communicating the details of the trip to each traveller. Ground and air transportation were executed without a "hiccup". The travel package for this trip was truly one "befitting royalty".

The truest testament to her efforts on this project was that we were able to achieve "total traveller satisfaction" for this large party of guests and entertainers. I can honestly say that using Anna’s services was one of the best business decisions I have made in recent memory.

Anna just makes "the difficult" seem routine!

Sincerely,
Greg Calejo
Vice President Entertainment Group
Kerzner International Resorts

Anna and Gus from Protravel have worked with the Liza Minnelli Touring Company for 20 years and all of our travel arrangements have been handled with the highest level of efficiency and professionalism. The itineraries were in our hands weeks in advance, including hotels (all checked in advance for amenities and satisfaction ratings) and flight details necessary for a smooth take off, soft landing, and easy check-in. Their ability to turn on a dime, getting us all from one part of the world to another on a moment's notice has made our numerous last-minute scheduling changes successes instead of no-shows.

We in the Liza Minnelli Company will always be grateful to Anna and Gus for all the years of happy collaboration, and for maintaining the highest level of travel services in the entertainment industry.

Most Sincerely,
Ross Konikoff
Music Coordinator LMM LLC

It is with great pleasure that I take pause to recognize the professional work of Anna Cruz. Anna worked for and arranged travel for me and the executive staffs of my companies, for over14 years. It is without equivocation that I describe her work effort as the tireless application of superb intellect and travel acumen. During my many years of travelling the world, I can truly say that she has few peers in the travel profession.

Her knowledge of travel routes and accommodations is unrivaled. I continue to be impressed by her extensive roster of travel-related worldwide service contacts she maintains and the relationships she enjoys with each. Anyone seeking luxury, full-service, worry-free travel would be well served to consider the services of Anna Cruz.

Bruce McNall
Co-Chairman A-Mark Entertainment
Former Owner of Los Angeles Kings

I rely on Anna to make sure my travel goes smoothly. She is always available to handle any problems that arise and knows how to work the system for her clients. Anna is one of the best travel agents in the business.

Lindsay Lohan
Actress

Anna Cruz and Gus Hysa have been caring for me and my family through our travels for about 15 years. I would not like to think of how it would be without them… travel these days is hard enough!

Debra Winger,
Actress

Anna Cruz is a superb travel coordinator/agent. She is available to you 24/7 always with a smile and always doing whatever she can to help you.

I have known Anna for 20 years, 13 of which I worked as Liza Minnelli's personal assistant. Anna was invaluable to us.

I will say that if you use Anna as your travel coordinator you will not be disappointed.

Lisa Zay
Former Assistant to Liza Minnelli

I have worked with Anna for many years and highly recommend her knowledge and professionalism. If you are looking for a 'travel agent' you can go just about anywhere, but if you are looking for personal attention, tremendous knowledge of the business, caring, availability, brilliance, someone who thinks 'outside the box' and who will work with your various needs, Anna Cruz is the one for you. She has dealt with the most difficult of situations without losing her patience. I have personally experienced Anna's total dedication and love for her industry. I cannot praise her enough.

Rosemary Hygate
Former Assistant to Melanie Griffith

I've only worked with Anna Cruz and her firm for the last three years but I can easily say that she is as professional as she is friendly, really on top of everything yet totally flexible. Either Anna or Gus has always been available to me any time of day (even weekends) and both are consummate professionals.

Christopher (Topher) Grace
Actor

As part of my role as manager for a number of high-profile artists, I book and oversee many live-performance events and tours. Recently, I contracted one of my clients to participate in a party in New York City. The coordinator for this event, Anna Cruz, provided a superb level of service for the entertainer, musicians, technical and management staff.

The uncommon level of precision displayed by Anna and her staff resulted in perfect travel and accommodations for our group and a beautiful and flawless party event.

I would without hesitation recommend Anna Cruz ...

Ric Salmon
Managing director, Harvest Entertainment
Director Upfront Media Group
CEO Upstream Entertainment
London, UK